Sign & Dine Campaign

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 Deafness is the 3rd largest disability globally, yet it’s one of the least well resourced. Deaf children are some of the most vulnerable in society - they are x3 more likely to be abused than hearing children. Deafkidz wants to address this and close the gaps in safeguarding and protect the needs of deaf children so they can go on to lead their fullest lives.

Deafkidz International wanted to get people together to enjoy a meal and learn some introductory elements of BSL from a qualified tutor. Noggin Creative collaborated closely with Liz Forte Marketing Associates and Deafkidz International to bring the concept to life in a campaign that has the potential to become an annual event.

The campaign comprises of branding, social media imagery, web banners, powerpoint presentations, posters and a suite of assets for a media pack, including the BSL alphabet which is used across the campaign. The bold orange and contrasting grey brand colours make for a striking visual identity, plus imagery showing lots of people  enjoying food to further reinforce the sense of occasion.

Burnham Beeches Hotel underwent a comprehensive rebranding, which meant the hotel's printed assets, including brochures, menus, and promotional materials, remained outdated and inconsistent. The mismatched printed assets conveyed an incongruent message, undermining the hotel's efforts to communicate its refreshed identity effectively.

Noggin Creative collaborated closely with the hotel's marketing department to implement the new branding guidelines across all printed materials.

We adhered to the updated branding elements, including typography, colour palette, imagery style, and messaging tone to create a seamless brand experience for guests and reinforce the hotel's identity at every touchpoint.

The revamped brochures, menus, signage, and promotional materials reflected the hotel's refreshed visual identity, exuding a sense of sophistication, elegance, and modernity. The harmonisation of design elements enhanced brand recognition and consistency, fostering stronger connections with guests.

Shipmans is a pub steeped in history and is one of the oldest in Northampton's town centre. Noggin Creative were tasked with  rebranding the pub and injecting some fun, humour and colour into the already well established establishment! Cocktails, happy hours, DJ sets and mixology were on the agenda in order to shake things up and make Shipmans the new place to be.

Brand guidelines were first created to set the style and tone of the new look. To mirror the heritage of the pub, the gold and dark green were chosen as primary colours and a vibrant suite of contrast colours to bring it up to date. Photography for each promotion or event were chosen for their energy, fun or quirky appeal.

Noggin Creative have produced menus, posters, social media images, promo cards and flyers as well as designing and building the new website.

All assets follow the new brand guidelines and have the consistent and distinctive look that stands out to its target audience.

Volcano Falls have a number of sites across the country and their most recent site at Milton Keynes have 2 new adventure themes, Tropicana and Carnival! Noggin Creative was initially tasked with creating the themed logos for the new site and also creating consistency across all sites with updates to signage and menus. 

Each of the 3 logos were required to follow a style so they were all recognisable as a suite.

Once the logos were created, designs for the digital scorecards and food & drinks menus were created. Noggin Creative have also worked on various campaigns for summer, students and Christmas.

All sites have now had printed menus and screens created so there is consistency with the brand across the country. Digital exposure is also now following a style that is recognisable to their clientele.

There is a lot more to come from Volcano Falls and their other FunStation and LaserStation sites so watch this space! 

Hospitality Data Insights are a fast-growing insight business providing unique and innovative customer, market and product insights to the UK hospitality sector. Their branding had, as is very common with a lot of companies, lost it's way with many variations of the logo being used. 

Bringing the logo back to it's original form and creating a brand guidelines document for the logo and it's usage to ensure the brand is fluent and has consistency across all platforms. How HDI present themselves needed to be considered across printed stationery such as business cards as well as online, particularly LinkedIn and email. HDI often have a lot of data to present so a clean and clear set of instructions for building a powerpoint presentation were created and a template file for using as a foundation.

The brand colours are blue and this is reflected across any imagery being used as well as icons and graphs.

HDI now have a clear set of instructions as reference when creating their own documents and files. They also have a set of assets (logos, icons, imagery) ensuring that people now recognise HDI at a glance whether they are receiving an email, presentation document or are viewing a post on social media or online. The brand now has consistency and the tools to ensure consistency continues. We continue to work with HDI on their email campaigns and social media posts.